The Gibson Matchbook Lighter Fishing Quote BBQ Lighter features a beautiful assortment of bright colors and assorted fishing quotes. The lighter itself has a unique design - it is shaped like a giant matchstick! Each lighter is individually packaged in a vibrant blister card to attract the consumer's attention. The lighters are then placed in a fun and sturdy PDQ display. The packaging allows the retailer to display the item on a shelf and peg the blister cards onto a wall. The unique point-of-purchase display is perfect for placing near checkouts and other high-traffic areas.The Matchbook Fishing Quote BBQ Lighter is easy to use, and the length keeps your hands away from the flame. The sleek and elongated design makes this lighter perfect for hard-to-reach places. It is ideal for lighting fireplaces, campfires, bonfires, candles, and more. Great gift for that hard-to-buy-for person! The GEI Matchbook Fishing Quote Lighter is child resistant, has an adjustable flame, and is refillable. Great for the BBQ, camping, or the fireplace. "That's one big match!"