Soft Baits

Strike King Baby Rage Bug 3in 9pk Moon Juice

The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for superior action. You won't believe the splash, noise or action is...

Zoom Mag Ultra Vibe Speed Worm 7in 15/bag Red Bug

The Zoom Ultra Vibe Speed Worm is a versatile, life-like worm that can be fished Texas or Carolina style, on top the water or below the surface. The unique tail action will cause a disturbance on the water that will entice the bass to strike.

Zoom Mag Ultra Vibe Speed Worm 7in 15/bag Watermelon

The Zoom Ultra Vibe Speed Worm is a versatile, life-like worm that can be fished Texas or Carolina style, on top the water or below the surface. The unique tail action will cause a disturbance on the water that will entice the bass to strike.

Strike King Ocho 5in 8ctGreen Pumpkin Candy

This 8-sided beast takes the concept of the soft jerkbait to another level. Like a faceted bead vs. a round bead, the Strike King® KVD Perfect Plastics Ocho's smooth beveled sides reflect light in different directions, creating a flash effect unlike that...

Strike King Ocho 5in 8ctRed Bug

This 8-sided beast takes the concept of the soft jerkbait to another level. Like a faceted bead vs. a round bead, the Strike King® KVD Perfect Plastics Ocho's smooth beveled sides reflect light in different directions, creating a flash effect unlike that...

Zoom Mag Ultra Vibe Speed Worm 7in 15/bag June Bug

The Zoom Ultra Vibe Speed Worm is a versatile, life-like worm that can be fished Texas or Carolina style, on top the water or below the surface. The unique tail action will cause a disturbance on the water that will entice the bass to strike.

Missile Mini D-Chunk 3in 5ct Pearl White

Using Missile Baits shapes and signature patterns, the new 3" Mini D Chunk fits on any compact or finesse type jig and has two flappers that kick hard when pulled through the water. The flat chunk body helps a jig skip better and helps flair out a skirt.

Creme Scoundrel 8" 12ct June Bug

The ORIGINAL plastic worm invented by Nick Creme in 1949.  For over 70 years this worm continues to be an incredibly productive worm with its lifelike feel and durability and a variety of colors to match any fishing condition.

Z-MAN ZinkerZ 5in Goby Bryant 6pk

Z-Man's taken the classic, time-tested 5” profile and molded from our 10X Tough ElaZtech® superplastic—impregnated with a heavy dose of salt for the perfect sink rate—to create a stickworm that will outlast anything else on the market!