Soft Baits

Strike King Rage Bug 4in 7pk June Bug

The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose and is made of customized hi-grade plastics for superior action. You won't believe the splash, noise or action...

Z-MAN Finesse TRD2.75in 8ctMud Bug

Perhaps the best selling and most often imitated softbait in the last decade, the original 2.75" Ned Rig stickworm is still the hands-down favorite among tournament pros and weekend warriors alike, thanks to its floating, ElaZtech® material, 10X Tough...

Strike King Rage Scounbug 3.5in California Craw

SWIMS JUST RIGHT: The Strike King Rage Scounbug is a compact, 3.5-inch crawfish imitator with vibrant, fast-moving Rage Flange pincers and eight appendages for superior swimming and crawling action.

Strike King Rage Scounbug 3.5in Okeechobee Craw

SWIMS JUST RIGHT: The Strike King Rage Scounbug is a compact, 3.5-inch crawfish imitator with vibrant, fast-moving Rage Flange pincers and eight appendages for superior swimming and crawling action.

Missile D Stroyer 6in 6ct Candy Bomb

Not just for pitching and flipping, the Missile Baits D Stroyer offers versatile performance that also excels on the back of a chatterbait and attached to a Texas-rig. Available in a number of mouthwatering colors, the Missile Baits D Stroyer delivers...

Strike King Rage Bug 4in 7pk California Craw

The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose and is made of customized hi-grade plastics for superior action. You won't believe the splash, noise or action...

Strike King Rage Bug 4in 7pk Green Pumpkin

The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose and is made of customized hi-grade plastics for superior action. You won't believe the splash, noise or action...

Zoom Lizard 6in 9/bag Black Red Glitter

The best-selling lizard of all time attained that status for good reason. The six-inch size will catch the biggest fish in your lake, but it’s also a limit-getter, perfect for just about every situation and every rig that you use for soft plastics. This...

Zoom Lizard 6in 9/bag Pumpkin/Chartreuse Tail

The best-selling lizard of all time attained that status for good reason. The six-inch size will catch the biggest fish in your lake, but it’s also a limit-getter, perfect for just about every situation and every rig that you use for soft plastics. This...