Yum FF Sonar Minnow 3.25in Gizzard Shad 10pk

Very seldom does a technique arise in the fishing world that completely changes the landscape of fishing. Forward facing sonar is this very technique, and not one angler knows it better than...

Yum Gonzo Grub 4in 10ct Cinnamon Purple Flake

Grubs are the No.1 soft plastic bait for multi-species fishing, and the YUM Grub shows fish everything they need to see to generate bites - a fat, ribbed grub-like body and a slightly oversized-thin...

Yum Gonzo Grub 5in 10ct Chartreuse Pepper

Grubs are the No.1 soft plastic bait for multi-species fishing, and the YUM Grub shows fish everything they need to see to generate bites - a fat, ribbed grub-like body and a slightly oversized-thin...

Yum Houdini Shad 5in 10ct Black Back Clear Pepper

With one twitch of the rod tip, the YUM Houdini Shad comes to life with a very erratic swimming action. This soft plastic bait is unique in that you can modify the tail three ways to fit just about...

Yum Mega Tube 3in 10ct Green Pumpkin Neon

The standard to which all other bass tubes are measured, the YUM Tube is specifically designed for targeting bass on beds or any other time of year. The tough tube is more effective at pulling big...

Yum Mega Tube 4in 10ct Black Blue

The standard to which all other bass tubes are measured, the YUM Tube is specifically designed for targeting bass on beds or any other time of year. The tough tube is more effective at pulling big...

Yum Money Hound 4.25" 4ct Bulldog

Yum Money Hound 4.25" 4ct Bulldog

Yum Money Minnow 3.5in 5ct Pearl

The Yum Money Minnow covers all fishing situations and water conditions and features a unique swimming tail design and hidden hook slot. The hook slot allows for easy and straight rigging, which...

Yum Pump Spray 4oz Crawfish

YUM Scent is the secret little trick to getting more bites! Our patented scents are filled with tons of stuff fish love, like anise, fish oils, and special flavors that drive them straight to your...